We create meaningful and world-class designs that connect people with their roots.

We believe that you shouldn't have to choose between great artwork and quality, so both our fabrics and designs are selected thoughtfully to help you in your selection. We share a passion for our roots, our culture, our music, our proverbs, and our uniqueness. 

Similar to the Arabian oryx that was only saved from extinction in the 80s, our goal is to preserve our cultural legacy and help people stay in touch with their culture while being proud of who they've become today.